DESIGN

Branding

Content Design

Graphic Design

Visual Design

Exhibiting Artist: Gabriela Rojas

Celebrating the fusion of artistry and fashion, this project epitomized the collaborative vision between my brand, Studio'98, and the iconic Balenciaga. While paying homage to Balenciaga's legacy, I infused the collection with my distinctive creative signature. Navigating through numerous creative explorations, we meticulously crafted a harmonious blend of music and artistry for the anticipated winter runway show, a hallmark of Balenciaga's seasonal unveilings.

Art, in its myriad forms, offers boundless avenues for expression. Extensive research delved into understanding the sonic landscapes of past shows and unraveling the innovative essence of Fall '22. My vision for the exhibition encompassed a curated suite of deliverables: three captivating banners, a striking poster, and a trio of vinyl albums in varying sizes, complemented by a meticulously designed booklet, an exclusive ticket, and three distinct record designs.

Each element was crafted with meticulous attention to detail, ensuring a seamless and immersive experience for the audience, reminiscent of the electric ambiance of a live runway spectacle.